Illustration template for a client poster

How Much Should I Charge For My Design Services?

Brant Day
5 min readNov 25, 2022

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There’s a lot of useful information out there but I’ll break it down in a way that made the most sense for me and hopefully for you as well.

Work backwards from a salary

First you should identify an average starting salary for a junior designer: I think 30K — 50K is a realistic entry point but is largely influenced by the
“type” of design you’re doing. For example, design with a tech focus (ie: product design, ux design, visual deisgn) will (usually) command a higher salary. Design jobs found within a corporation will (usually) offer a higher salary and better benefits.

Always factor benefits into your total salary. Health care, retirement, child care, etc. Healthcare alone, for a family, could be $400+ a month. If working for yourself you will also want to add in taxes to that equation (more on that later).

Lets say that starting out you want to hit a 35K a year salary:

So 35K — divide by 12 months in a year — divide that number by 4 weeks a month — divide that by 40 hrs a week = $18hr

Lets break this number down by context:

Agency/In-house: Offer is 35K but the benefits add (full or some healthcare = $3,500+, 401k matching = $1000+, employer pays half federal…

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Brant Day

Aspirations of world domination Founder, designer, and Illustrator @wattle_n_daub. Boring people to death with brand, illustration, and web design